ORIGINAL: Arjuna
For BFTB we will be increasing our price again. I know that many won't like it. After all no-one wants to pay more. But we are paid in US dollars and these are buying less and less over here in Australia. We need to pay bills like everyone else and we like to eat as well.
Well, get paid in EUROs [:D]
That's a question of proper negotiations with the publisher. I, for one, wouldn't pick an unstable (or weak) currency for international payments/revenue plans.
OOOOK. Pricing (from the European point of view [:)] ):
Well, let's see... as a European customer, Digital River will charge my CC with an additional amount, with what they call "local VAT (tax)".
This would be 19% of the retail price for Germany, France 19.6 %, Denmark 25%, 19% Netherlands, for example. It seems like Digital River didn't do their math (research) right, the official German sales tax amounts to 19% for around 3 years now, so I wonder where this money ends up at German tax authorities or in their own pockets? I can't imagine that German authorities would accept 16% instead of 19%.
Anyway, Matrix/Digital River lists the digital download version of COTA at 44.99 EURO, which would convert to 59.42099 US Dollars, that's an internal bank exchange rate -> 31st March 2009, CC companies may provide worse rates (for their customers). In case Digital River would charge my CC in Euros, I wouldn't have to pay some additional 2% for using my CC in a foreign country, in theory. Whatsoever, on top of that, Digital River will add the VAT fee mentioned above, in DR's books currently 16% :
- COTA (digital download):
44.9900 EUR
+ 7.1984 EUR VAT (16% tax)
-----------------------
= 52.1884 EUR = 68.92835 US Dollars
- COTA Physical shipment:
51.9900 EUR COTA
+ 8.3184 EUR VAT
+ 4,7200 EUR Shipping & handling
-------------------------
= 65.0284 EUR = 85.88691 US Dollars.
Let's just compare this to a new mainstream title from AMAZON Germany, let's say
Tom Clancy's "Hawx": 43.95 EUR (58.047 USD) with
FREE handling and shipping, VAT included.
German retail chains offer this game for around 39-47 Euros, German online stores (where some cooperate with Amazon) from 31-49 Euros, shipping excluded. Now, if I compare this same mainstream title on AMAZON USA to COTA's price tag for the US market, I'll see an even higher price difference, as AMAZON.com lists Hawx at
$46.99, while the physical shipment version of COTA costs
$69.99 .
It was a very good deal for Europeans to buy stuff in the US (Ie. at Amazon) in January 2008 (when 1 Euro converted to 1.50 US Dollar), but if the Dollar is somewhat stronger (as right now), it's a rather bad deal if the equivalent of 1 Euro drops below $ 1.35.
We all know that Matrix can't compete with sellers who offer either free shipping or extremely low prices (like the 31 Euros = $40 mentioned above), but I'd like to second (partially) what
TheWombat said, that Matrix customers could see the price difference as paying for additional/accurate research, historical accuracy, etc. and that Matrix uses to deliver value in these fields. Well, this goes for COTA (although one could debate the number of available missions and those infamous unaccessable estabs), but I wouldn't generalize this regarding other Matrix Games:
Especially in the GUI department, many Matrix games still have DOS-looks or rather outdated interfaces. So, non-wargamers will say that a game with ancient graphics, despite all the research and historically accuracy that might be included, may not justify such a price tag shown in my little computation above. Comparing the average prices of mainstream titles in Europe, COTA's physical shipment version would be around
10-15 Euros above a mainstream title, which doesn't sound too bad at first glance, but really adds up if there are 2 or 3 Matrix Games on the wishlist.
In fact, quite some Matrix games are rather remakes than new developments, games which ran through a process of redesigning and updating the GUI, occasionally coupled with minor/medium upgrades to the force pools, game-mechanics improvements, adding of new maps or refinements of scenario designs, especially with MATRIX' recent policy to acquire licenses of game classics.
Many of these games feature either a myriad of new options or new maps and generally improved game mechanics, but fancy GUIs and updated content often won't make up for the shortcomings caused by either the outdated engine or by hardcoded parts of the engine which can't be accessed by the coders - transforming the developers into
ordinary modders who have to come up with workarounds and bug-fixes.
Example: Close Combat Wacht am Rhein (good game and dedicated devs (!), but devs and customers struggle with hardcoded limitations :p)
With other Matrix Games ppl could say that, although some of their engines had been re-built from scratch, they just imitate functions and mechanics of ancient versions of the games (from the 1980s or 90s), where new GUIs and other such goodies can't make up for the lack of content.
Example:Carriers at War (with an appalling low amount of content).
The question here is whether the customer gets enough value for his hard-earned money or not.
Another question is, whether Matrix chose the right path (
the current policy where old classics, or older games in general, seem to be squeezed like lemons (like we say) - until nothing {no sales} comes out of them anymore) or if Matrix should focus on recruiting new talent, new developers .... in other words: totally
new games. Matrix is in danger of sliding out of business if they don't reduce their current way of self-fertilization, and current developers may just choose to distribute their games on their own or found something like GOD (gathering of developers) to publish their games, at one or another point.
In addition, quite some customers may turn away eventually after releases like Carrier at War, or the 20th sequel of World at war.
After Matrix' cooperation with US retail stores didn't seem to work out, they should liaise with "local" online stores, as these stores are able to easily expose customers to recent Matrix titles, without having to keep a massive stock of Matrix Games in their warehouses, just by featuring one or another title on their front pages, offering a DD-version or physical shipment. People who never became aware of the existence of Matrix (none of my friends know Matrix Games) would at least be exposed to a selection of Matrix titles that way. I start to wonder whether Matrix really did their homework and if they really pulled out all the stops in the marketing department. From my POV :
It doesn't look like it.
Games like COTA/BFTB, which I refer to as "niche-niche" games, games which display a niche (real-time) within a niche-market (wargaming), have to stand out, by offering a halfway moddable force-pool (currently not available) and decent scenario/map design tools which are easy to operate (available)... ergo: by creating a big base of community mappers/designers and a load of custom scenarios, as the current price won't attract casual gamers/non-wargamers at first glance. Also, a price tag way over $70 for the physical shipm. version of BFTB may even keep wargamers from buying the game. Anyway, like Ranger pointed out, a DEMO version of the game is a MUST.
My 2 cents.