I played a few test turns to get an idea how the cards worked, etc but other than that it was my first go at the game which was a lot of fun.
My main goal as Sauron was to activate as many countries as possible for the experience bonus, to take out Rohan once the war started and to shut down Caradhas and sea transport of the ring, forcing the ring to go through a Rohan over-run by orcs or Moria patrolled by the Balrog. As a sideshow I'd try to use the Fornost orcs to march through the Shire and get some early hits on the ring parties while trying to track where they were headed.
I also wanted to open up a transport corridor from Mordor northward so I could send staff (generals) to the various armies of evil deployed across Middle Earth. This seemed important because many of those armies started with little leadership and some couldn't even build staff at all while I could build plenty of staff in Mordor. In the end I over-produced staff by a lot btw.
Turn 1:
Mouth of Sauron (3pp)
Activate Isengard (5pp)
Deploy Uruk Hai (1pp) - creates 40 inf, 40 archer unit
Dwarves and Eriador activate
