ORIGINAL: Iain McNeil
The newsletters give us a great way to keep you up to date which is why we put coupons in them to encourage you to sign up. There is a lot going on and its easy to miss it even if you are away for a few days.
That's understood, and I'm not complaining. I'm just trying to offer feedback and positive suggestions from the perspective of a long-time customer.
If you put a notice on your website that says, "Heads up -- there's a coupon for Case Blue in the current issue of our newsletter. If you're not a subscriber, go here to sign up." customers are going to go there and sign up expecting to get that coupon. If they are not somehow given access to a coupon or sent the newsletter they were just encouraged to get, then you not only risk having some unhappy customers, but the sales campaign the coupon is part of will be much less effective than it might have been.
If you are not able to send the advertised newsletter/coupon out to new subscribers, then perhaps it would be best to word the notice differently, e.g. "Heads up -- there's a coupon for Case Blue in the current issue of our newsletter, which just went out. To be sure you don't miss great deals like this in the future, go here to sign up." Then the notice does not create an expectation of getting the current issue by signing up.
Again, I'm not griping. I have 30 other Matrix games, half of which I have done little more than install and open once, and all of which I intend to play, including DC:WtP. I will buy Case Blue when I have a bug to play IT instead of one of the others I already have. The coupon notice was an enticement that moved me to say, "what the heck, I'll get it now." So, if you were hoping by the coupon campaign and the newsletter announcement to increase interest in Case Blue, you can be satisfied that it worked on at least one customer. It didn't, however, result in a sale to that customer. I hope next time it will.
