Overhyping is simply a shorter way of referring to a highly successful promotional marketing campaign.ORIGINAL: Erik Rutins
ORIGINAL: StormingKiwi
Marketing have been kind of selective with what they promote and how. It doesn't seem like DW2 is a priority for promotion compared to other titles. I'm pretty anxious to see this one succeed.
No, I think it's a very high priority, they've just been careful not to overhype until we were closer to release.
I evaluate processes by what they do, not by what they say they do. Maybe the DW2 marketing campaign is "very high priority", but that doesn't translate to measurable past action.