Hah, ah geez I've been found out
Yeah, that's my book! It's not a 'appears in Barnes and Noble' kinda book, self-published. I'm a big fan and supporter of independent game developers (in fact, I've worked with a couple to bring their games on to the Matrix site, including bringing back Starships Unlimited 3.0).
Anyway, I decided to write the book in my spare time to help new and intermediate level independent developers learn about marketing without having to endure college classes (again). I'm pretty popular in the indie field, I speak at conventions and stuff... it's my super-secret hidden life... not so secret anymore.
Overall coverage of the book has been overwhelmingly positive. It appeared on Mac Game Radio and GameGrene and will soon be appearing in the Association of Shareware Professionals newsletter. I've also gotten big kudos from some big PR firms as well as professors across the country.
Thanks for the link
Any hopeful game developers out there should pick up a copy... and if you are a Matrix client (one of our developers) I will certainly provide it free of charge
-Joe
