ORIGINAL: flanyboy
I don't think the idea is new but consumers consciousness about it is different and the life cycle is becoming so short on a lot of these products that it will hurt the developer more. If a product goes on sale 30 days after release you're going to lose out on a lot vs 6 months that short life cycle is becoming more and more acute, Tomb Raider went on sale less than 60 days after release if my memory serves me right. What I think Steam has done more so however is create a storefront where something you like is always on sale so fewer people will be willing to pay full price when they can find something else they enjoy on sale for 90% off and just tell themselves they will wait for that product to be on sale. They are not specifically waiting for one game but rather just the next sale. That mindset can hurt. I know numerous people who will not buy a single game unless it's on sale and these people use to buy games full price all the time. Better for the consumer and publisher but not a trend the industry wants to see.
I don't disagree with everything you say, but I see it as a function of vastly more supply than in the old days. (Again, same as the movie industry.) Sellers are reacting to the realities of the market, which is BOTH supply and demand.
Also, the games themselves have changed. When I bought a game in 1990 it came on one or two 3-in discs and I could count on getting a month or two, maybe, out of it. Many games I was done with in a weekend. I bought Skyrim in the Steam summer sale last July, with all three DLCs, for $29.95. I have over 400 hours in the game so far and I have played perhaps 15% of the content. OTOH, I paid full price for AE and I have thousands of hours with it since 2009. On the third hand, I bought the whole Half-Life franchise in the Summer Sale and I have yet to even launch one of the games. So it varies.
FWIW, last week in the Autumn sale Skyrim without the DLCs was on sale for $7.50. Should I be upset? No. I got to play it from July to now, plus the DLCs. I like having different choices at various times in the product's life cycle.
I'm sure publishers would love for it to be 1990 again, but with modern games. They'd love to have six months or a year at full price. But that's not the market now. I don't blame consumers a bit for using leverage they have. It's what markets do. Then they adjust.





