Here's the setting: 1987 Western Germany, North Central Europe. NATO/France versus the Soviet Union/WARPACT. Premise: In this alternative timeline, decades of hatred and bitterness between East and West has continued unabated. There have been no significant peace accords or treaties between the US/NATO and the Soviet Union/Warsaw Pact since SALT II. Things are really bad.

My conundrum is this: I know what the impetus will be for the West to use nuclear weapons against the Soviets. They are retaliatory to what is widely regarded as "Soviet aggression." It wasn't wanted or asked for, but it was the correct thing to do. But using the punch for punch formula I have described above, what would be the soviet impetus for using tactical nuclear weapons in retaliation? Once the burning wreckage of fighters and SAM sites from both sides litters the landscape, and rear-echelon support aircraft are shot down, what would cause the Soviets to launch their first wave of SS-20's against tactical targets like airbases?
Naturally, I know that the Soviet/WARPACT doctrine for war against the West would have begun with nukes, dozens of them scattered throughout the continent, including major cities- some in even neutral nations like Switzerland, Austria, and Sweden. This isn't my own conjecture; I have read much about this from a number of sources. Honestly, I found it a bit shocking. They would have started WWIII with nuclear weapons on innocent and neutral civilians in population centers. Like, how does one even begin to process that in a logical manner? Anyways...
So if anyone has any ideas of how to gradually escalate the conflict to full-blown nuclear war in a gradual, fun sort of way (LOL), I'd love to hear them.